Everybody uses email marketing nowadays and there is a reason for it. It is highly successful when performed properly. With so many new forms of marketing, it is always a smart idea to keep the tried and true’s updated for guaranteed success while you add newer forms to your business techniques. Email marketing is not as simple as blasting out 1000 emails and hoping that a percentage will respond. With a little more focus on the consumer, you can ensure a higher level of interest and a higher percentage of sales as well as repeat consumers. At the worst, you have a streamlined mailing list of those interested in your offerings thus making your time and efforts less costly in the long run.
Use a personalization in the greeting that separates you from other mass mailings. There is software that can do this for each email or you can simply do each individually as long as the list isn’t too long. We are not talking about putting “Hey” in the subject line or their email name in the body of the email where the greeting would go. If people have signed up for the list, you have a name and should use it to personalize the greeting. This will gain their attention and make them feel like the offer you are making is specific towards them since spammers don’t make the effort to do this.
Always use a call to action in your email. This can be a real time clock counting down how long they have left with a mention of the savings or a deadline. You can always come back with a last chance email a few days later but some form of call to action needs to be present. People need to see they are getting a deal and a deadline usually produces the best results however you choose to go about it. You could even include some form of bonus during the time-frame to make it seem more important to order now.
Always build your own list and try to stay away from buying them. There are simply too many ways to attract interest on the web for nothing but time than to buy a list of bad data and uninterested parties. Add a sign-up link on every page of your site, use your affiliate sites and most importantly, take advantage of social networking sites to sign people up. You could even offer free giveaways like a how to PDF
Keep emails brief and to the point. You aren’t wanting them to make the decision to buy based on the email. Raise their awareness and interest but drive them to the site for full details. If they see it all they may not show interest as emails read on mobile phones and tablets may be difficult to view if long winded so keep it simple.
If you follow the suggestions above, your email marketing campaign will generate success and revenue. The key is to focus on those interested in your offerings and eliminate those that aren’t through personalization, deadlines and specialized campaigns.